Market Fit

GTM for

zero to one

Market Fit helps early-stage startups run outbound lead gen that builds repeatable pipeline, validates your ICP and positioning in market, and accelerates toward product-market fit

Testimonials

Success stories from our clients

Testimonials

Before Market Fit, we had a freelancer who wasn’t able to drive any real meetings or gain any traction with outbound - when Market Fit took over, they were able to crack the code right from the jump, booking meetings, creating opportunities and driving revenue consistently every month for over half a year (and running!).

— Ben Seigel, Founder & CEO

Pre-Seed funded

CyberSynapse

Market Fit was booking calls with decision makers at top brands from their very first month working with us, ultimately sourcing multiple deals with brands that became key case studies for us.

— Julie Kierszenbaum, Co-Founder & CEO

Seed funded

Streamlane

Andrew has provided for us what every early-stage startup needs - the ability to reach our target market, and the ability to experiment and iterate and try new things (sometimes week over week). Not only has he delivered a constant flow of booked meetings (our high water mark was 12 in a week) but he’s done so as we’ve pivoted and evolved toward PMF

— Jake Heimark, Founder & CEO

Angel funded

Costa

Hey 👋 we're Market Fit

We help founders build and run outbound GTM that works

for early-stage startups

We help founders build and run outbound GTM that works

for early-stage startups

We plug in with startups during their early, formative stages, when go-to-market is a work in process and figuring out how to win customers is critical. We run outbound motions that are specifically designed for this stage - we lean into founder-led and relationship-led sales, we run campaigns as experiments to drive learnings as well as pipeline, and we validate and build the foundations of a scalable GTM.

Former founders with GTM experience

We've founded companies, raised capital and have first hand experience with the ups and downs of early stage startups

Hands on approach at start-up pace

We know startups are resource efficient and move fast, so we are too - we get started in days and start seeing results in weeks

A roster of satisfied VC backed clients

Dozens of clients backed by tier 1 investors like South Park Commons, a16z Speedrun, Zetta Venture Partners and more

B2B startups, across industries

We've worked with almost every industry - tech, pharma, manufacturing, hospitality, cybersecurity, ecommerce, and more

Starting to invest in GTM

GTM always starts organically, but inevitably must evolves into a repeatable motion - that's where we plug in and where we help

Founders get help they need

Founders need to be engaged, but also need help - we walk that line and accelerate GTM while keeping founders plugged in

Who we help

Are you ready to figure out growth?

We work with B2B startups who want to grow, but just as importantly want to figure out how to grow and grow faster. We work with startups across almost every B2B industry. And we often plug in very early, as soon as the founding team wants to move beyond their 1st/2nd degree networks and build a repeatable sales motion. We truly believe we are the best partners to help startups figure out their early GTM - and if we aren't, we'll tell you.

What we do

Done-For-You Lead Gen

Leveraging founding team LinkedIn profiles, we set up and run outbound campaigns using invites, DMs and InMails that book a consistent flow of meetings with target market customers

Find leads that fit

We identify the targeting, signals and triggers that define your specific ICP, qualifying every lead we reach out to

Send messages that convert

We write conversational messaging that conveys your relevance and differentiation - no pitch slaps, just messaging that gets engagement

Respond and book

Human responses to each lead, nurturing high intent prospects and leaving no stone unturned to book meetings

Iterate and improve

We run campaigns concurrently to test key variables, and then iterate rapidly to double down on what's learning, test new angles, drive learnings and repeatable pipeline. We meet regularly to share data and insights and help inform your GTM.

Old Way

Rely on your network and referrals and hope the leads keep coming…

…or spend hours every day manually prospecting on LinkedIn

Burn out, get busy, get discouraged and pause every other week

No real data, insights, or experiments, just effort and trying stuff…

…or spend $5-10k monthly on an agency designed for post-PMF companies…

… who send 5k emails a month with little to no iteration or experimentation

Burn inboxes, burn leads, leading to very few calls and very little pipeline

New Way

Work with Market Fit and have experts run done-for-you outbound plays

Leverage LinkedIn and founder-led sales, without spending hours every day

Run experiments, test and validate hypotheses

Data and insights every week, ICP and positioning get clear

Time is spent on calls, not prospecting

Pipeline starts to grow, GTM gets repeatable

New GTM plays build on top of what’s working

Getting started is fast and easy by design

Fast onboarding

We get you onboarded in days, up and sending in a week, with leads rolling and calls booked within weeks

Humans and AI together

Fully done-for-you system includes all tools (a $700 monthly value), using AI + people to ensure a human touch is applied in every interaction

Leveraging LinkedIn

We send invites, InMails and DMs from your LinkedIn account using safe and trusted tools and every LinkedIn outbound leading practice

No long term commitment

We're easy to do business with - simply contracts, monthly retainers and no long term commitment

Pricing

Sprints

$3,000 one time fee

Want to DIY outbound? Leverage our expertise and guidance to set your strategy, refine ICP and positioning, set up your tools, build your first wave of campaigns, and take the guesswork out of outbound with our Outbound Setup Sprint

Founder

$3,000/month

Founder-led outbound, run for you. Book meetings, validate your ICP and messaging, and stop spending your week prospecting.

600-800 targeted leads reached per month

5-10 target-market meetings booked each month

Bi-weekly campaign iterations, 2-4 tests running in parallel

Team

$5,000/month

End-to-end outbound function for half the cost of an SDR hire, build pipeline while learning and validating your GTM

2-3k targeted leads

reached per month

15+ target-market meetings

booked each month

Weekly campaign cadence,

2-4 tests running in parallel

with 3x the data

Embedded with your team,

custom reporting

Satisfaction guaranteed
Not loving it during your first month? Cancel anytime and get a prorated refund of 1st month fees

Frequently Asked Questions

Still curious?

Why wouldn't I hire a full time person for this?

Good question! From our experience, this is a unicorn hire. To do this right, you need someone with experience, who's been a founder, but also a marketer or salesperson. And in the early stages, you don't have the time to waste finding someone who fits this description (or the resources to bring an experienced sales person onto the team). And most marketing/sales people build skills inside companies with defined PMF, and their skill set doesn't translate to pre-PMF companies. Top it off with the risks of the wrong hire and spending tens of thousands to get back to square one, and we think hiring fractional, agency talent in the early days makes a lot of sense.

How are you different from a traditional lead-gen agency?

Almost every other lead gen agency is designed to help you scale once you've already found and refined a repeatable, winning GTM motion. They don't want to put in the work with you to figure it out, and they're not set up for that. That said, they'll gladly take your money, in the hopes that your first GTM motion magically takes off, but the most likely outcome is frustration on both sides as your GTM needs refinement and iteration. Ultimately, this is what Market Fit is built for and where we specialize.

Do you guarantee a set number of meetings?

We don't guarantee a number of meetings each month, although we do often book 10-15 meetings once we refine the GTM motion. We also don't work on a performance/pay per meeting model, for the same reason - our focus first and foremost is on experimentation and figuring out the fundamental building blocks of your GTM. If we promised meetings, we wouldn't be any different from the other lead gen agencies. Meetings are an outcome of figuring out what needs to be figured out, and that's where we focus and specialize.

What happens if I want to take over and run things myself?

At any time, whether after 2 months or 12, we will gladly facilitate a hand off so you can run the process yourself - we'll transfer ownership of all tools, give you the process docs, and make sure you're comfortable to run the playbook.

What happens when I'm ready to scale?

We love when we hit this milestone with our clients. Each transition is unique, as the way each startup grows and accelerates is different, but we often continue to drive leads and opportunities and fit in alongside a growing sales and marketing team.

Ready to get started?

Made by Scott Lawrence London